The Continent is redefining the work identity for young Africans. Our origins are rooted in the unification, development and economic progression of Africans all over the world and the realisation of Africa's potential and that of its people. We seek to re-imagine a world where access is universal, opportunity and talent meet equitably and everybody has the chance to pursue their purpose regardless of their background or lived experience. In Africa we believe this will be the most significant and fastest path to achieving transformative social and economic development.

The Continent was spawned by a sense of duty and purpose to contribute to the transformation of the African Continent to realise its potential. Our Founder left his corporate strategy job in 2013 with a deep desire to use business as a vehicle to drive meaningful social change. After launching multiple businesses and experimenting with building transformative communities, Movemeback was launched - a curated talent community and opportunity marketplace targeted at highly skilled African talent across the globe to reverse the 'brain drain'.

Having developed and scaled Movemeback for over 6 years (creating Africa's leading talent platform community), our Founder became disillusioned by the widening gap between those "who have" and those "who don't have". Movemeback's initial thesis was that by focusing on high impact talent and opportunities at the top of the social-economic pyramid, job creation could be accelerated with the benefits of 'filter-down economics' realised for those lower down the pyramid. Whilst Movemeback was at the forefront of driving significant progress in scaling business across Africa, the market trend toward inclusive growth was slower than expected and thus we felt compelled to change direction and focus on solving the bigger market problem directly. This decision has led to the creation of The Continent - addressing the issues of youth unemployment and issues pertaining to Africa's inability to scale its talent market

Today, we are committed to enabling young people to realise their goals by redefining how they demonstrate and communicate their capabilities and professional identity; how opportunities are discovered and shared and how new relationships are built. By 2050, almost 40% of the world's young workforce will be in Africa, yet today less than 2% have an online professional identity. By contrast 75% of young people remain unemployed or in vulnerable employment, against the backdrop of 20-30 million new young people joining the workforce every year.